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This is Pretty Cool

23 March, 2009

Apparently R&B singer The-Dream uses the dash in his name to help with SEO.

You see, without the hyphen, "The Dream" would have been almost impossible to find on Google or iTunes or YouTube before he got famous. In fact, unless you have a fairly distinctive (at least in English-speaking parts of the world) name like I do, this can be a common challenge. But I posit that the hyphenation of his name made him unique enough to be easily discoverable even before he had hit songs. Simply showing up when people are searching for music or videos is a pretty important part of getting your name out there if you want to be a big star.

I love it when nerdery shows it's face like this.

(from Anil Dash)